Dannisport Racing Technology (“Dannisport”, “we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal data when you visit our website, purchase our products, or interact with us.

We operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Dannisport Racing Technology is a UK-based company specialising in racing leathers, motorbike gloves, and related performance apparel.

Data Controller: Dannisport Racing Technology
Contact Email: andy@dannisport.com

2. What Data We Collect

We may collect and process the following types of personal data:

a) Information You Provide

• Name

• Email address

• Phone number

• Billing and shipping address

• Payment details (processed securely via third-party providers)

• Account login details (if applicable)

b) Automatically Collected Data

• IP address

• Browser type and version

• Device type

• Pages visited and browsing behaviour

• Time spent on pages

c) Marketing & Preferences

• Email marketing preferences

• Cookie consent choices

• Interaction with adverts and campaigns

3. How We Use Your Data

We use your personal data to:

• Process and fulfil orders

• Deliver products and manage returns

• Communicate with you regarding purchases or enquiries

• Improve our website, products, and customer experience

• Send marketing communications (only where you have opted in)

• Comply with legal and regulatory obligations

4. Legal Basis for Processing

We rely on the following lawful bases:

• Contractual necessity – to fulfil your orders

• Legal obligation – for compliance with UK law

• Legitimate interests – to improve our services and prevent fraud

• Consent – for marketing communications and cookies

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and support marketing efforts.

Types of Cookies We Use:

• Essential cookies – required for the website to function

• Analytics cookies – help us understand user behaviour

• Marketing cookies – used to deliver relevant advertising

Upon visiting our website, you will be presented with a cookie banner that allows you to:

• Accept all cookies

• Reject non-essential cookies

• Customise your preferences

You can change or withdraw your consent at any time via the cookie settings on our website.

6. Marketing Communications

We may send you marketing emails about new products, offers, or updates if you have opted in.

You can:

• Opt out at any time via the unsubscribe link

• Contact us directly to update your preferences

We do not send marketing communications without your consent.

7. Sharing Your Data

We only share your data with trusted third parties where necessary, including:

• Payment processors

• Delivery and logistics providers

• Website hosting and analytics providers

• Marketing platforms (e.g. email or ad platforms)

All third parties are required to respect your data and comply with UK GDPR.

We do not sell your personal data.

We use third-party service providers to support our website and business operations. This includes our website hosting platform, Squarespace, which securely stores and processes data on our behalf.

These providers may process personal data such as:

• Website usage data

• Form submissions

• Customer account and order information

All third-party providers are carefully selected and are required to comply with applicable data protection laws, including UK GDPR.

8. Data Retention

We retain your personal data only for as long as necessary to:

• Fulfil the purposes we collected it for

• Comply with legal, tax, and regulatory requirements

When your data is no longer required, it will be securely deleted.

9. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent at any time

• Request data portability

To exercise your rights, please contact us.

10. Data Security

We take appropriate technical and organisational measures to protect your data, including:

• Secure servers and encryption

• Restricted access controls

• Regular monitoring and updates

However, no system is completely secure, so we encourage safe browsing practices.

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices, so we encourage you to review their policies separately.

12. Children’s Privacy

Our website is not intended for individuals under the age of 16, and we do not knowingly collect data from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: andy@dannisport